Yours Truly

The journey of every entrepreneur begins with a thought. That single thought catapults the wave into a full-fledged business. Divneet Kaur never imagined she would open her own label. Her persona and soul beat to the drum of fashion in the traditional sense- she does not fall for trends and neither do her pieces.

The label began in May 2021 and this Delhi-based entrepreneur has put in her heart and soul into her brand. Her ideology is simple - create value and wow people beyond their expectations. And that’s exactly what she does, by creating outfits that not only pack a punch, but also bring home the notion of comfort and style all wrapped up in one package!

“If there’s one thing that wakes me up in the morning, it’s my passion for fashion. Creating pieces that bring out the aura of a person is what gets me reeling! Designing has been in my blood longer than I have ever known!”
Divneet Kaur

The mind behind this label is Divneet Kaur, an enterprising young woman who has her sight set on breaking the proverbial glass ceiling in the way fashion is perceived. She has a degree in Fashion Business Management from NIFT Delhi.

The mind behind every fashion designer is fuelled by creativity and a strong urge to express themselves emotionally - all while solving a need. It seems hard at first but as the process flows, so do the ideas. Divneet had her groundbreaking idea when she thought of giving her clients what everyone was secretly looking for - the fusion of semi formal and Indo-western clothing.